Talking with Jen Felch, CDO & CIO and President Dell Technologies

In this podcast episode of Conversations With Dez, Jen Felch, the Chief Digital Officer and Chief Information Officer for Dell Digital, talks with Dez Blanchfield, and highlighted the importance of data strategy in driving digital transformation. Here are some key takeaways from the insightful discussion:

The Customer Journey and Business Impact

• Jen emphasised the impact of digital transformation on the entire customer journey and the way businesses are run. The design of products and services plays a crucial role in shaping the customer experience, and it is essential to strike a balance between internal business relations and external client interactions.

Preparing for the Future of Technology

• Jen discussed the challenges and opportunities presented by the rapid advancements in technology, such as the explosion of data, 5G, IoT, and the shift to cloud. She emphasised the need for organisations to prepare for these technological shifts and leverage them to drive innovation and efficiency.

Internal and External Collaboration

• The conversation delved into the unique opportunity of being a customer of internal products at Dell. Jen highlighted the importance of creating an organisation that serves as a reference customer for the company, running an efficient and innovative IT organisation while delivering great experiences for employees and customers.

Practical Tips for Digital Transformation

• Jen shared practical tips for organisations embarking on the digital transformation journey. She emphasised the importance of solving small problems along the path to transformation, running experiments, and allowing teams to engage in new ways of working in a safe environment. This approach enables organisations to measure their progress and address issues effectively.

Measuring the Impact of Change

• The discussion touched upon the significance of measuring the impact of change and managing unrealistic expectations. Jen highlighted the need to secure buy-in from the top, avoid distractions, and focus on real business and cultural benefits when implementing changes.

The Role of Data Strategy

• Jen emphasised the critical role of data strategy in preparing for the future of technology. She stressed the importance of identifying core data sets, such as customer data and order data, and developing a strategy for managing and leveraging IoT, 5G, and edge computing.

Looking Ahead: The Future of Digital Transformation

• In her final insights, Jen gazed into the virtual crystal ball and shared her vision for the next 12 to 18 months. She highlighted the need for organisations to start preparing for the future by setting up a robust data strategy and embracing the evolving technological landscape.

Jen Felch’s insights shed light on the critical role of data strategy in driving digital transformation within organisations. From preparing for the future of technology to measuring the impact of change, Dell Digital is at the forefront of embracing digital innovation and driving positive change within the company.

Stay tuned for more insights and discussions on digital transformation and the evolving role of technology in today’s business landscape.