Talking with Sarita Rao, President of Integrated & Partner Solutions at AT&T Business

In this podcast episode of Conversations With Dez, we have the pleasure of delving into a fascinating conversation with Sarita Rao, the President of Integrated and Partnered Solutions for AT&T Business. We will be discussing key insights into the ever-evolving technology ecosystems, the role of partnerships, and the potential applications of VR and AR technology. So, let’s dive into the insightful conversation with Sarita Rao.

Embracing Core Connectivity and Partnerships

Sarita emphasises the focus of AT&T Business on core connectivity as their strength. However, she also highlights the importance of bringing in other partners to create a robust ecosystem. By collaborating with systems integrators, AT&T Business aims to ensure seamless functionality and delivery of their promise. This approach reflects a shift towards embracing a collaborative ecosystem rather than relying on a single entity to handle everything.

Navigating the Tech Ecosystem

Sarita sheds light on the concept of the tech ecosystem, emphasising the collaboration between established businesses, startups, tech hubs, developers, and universities. She provides a real-life example of AT&T’s collaboration with JBG Smith to create the first 5G smart city near Washington, D.C. This partnership showcases the potential of technology in transforming urban innovation and immersive experiences.

Adapting to the Changing Landscape

As the conversation progresses, Sarita delves into the implications of the ongoing pandemic on businesses. She emphasises the need for organisations to remain agile and flexible while considering the impact on their staff and the support they require. The adoption of tech trends such as automation, digitisation, and hybrid work environments requires leaders to be nimble, empathetic, and strategically focused.

Unleashing the Potential of VR and AR

Sarita highlights the rising potential of VR and AR technologies, citing their applications in education, healthcare, public safety, and immersive workspaces. She also discusses the collaboration with VITAS healthcare to explore the effects of 5G-enabled AR VR on patient engagement, particularly in reducing pain and anxiety for terminally ill patients.

Leveraging AT&T’s Expertise

One of the key takeaways from the conversation is the insight that AT&T Business serves as its own first customer. The organisation has undergone its own digital transformation, implementing security technologies and leveraging its products and services. This unique perspective positions AT&T Business as a valuable partner for organisations seeking to navigate the complexities of the tech ecosystem.

Conclusion

As we conclude this insightful conversation with Sarita Rao, it’s evident that the tech ecosystem is rapidly evolving, presenting both challenges and opportunities for businesses. By embracing core connectivity, fostering partnerships, and leveraging emerging technologies like VR and AR, organisations can position themselves for success in this dynamic landscape.

We hope you found this conversation with Sarita Rao enlightening and informative. Stay tuned for more insights and updates from AT&T Business as they continue to drive innovation and transformation in the tech ecosystem. Thank you for joining us, and we look forward to having you back for our next conversation.

Stay connected with AT&T Business on social media for the latest updates and trends in the tech ecosystem.